“Don’t bunt. Aim out of the ball park.
Aim for the company of immortals.„

David Ogilvy

WHO WE ARE

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age.

 

We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

We are a key partner to Facebook and work with many of the other platforms across a number of key global and regional clients such as Nespresso, BMW, Philips, IBM, and IKEA.

WHAT WE DO

STRATEGY

  • Competitive Analysis
  • Brand & Communication Strategy
  • Channel Strategy (360)
  • Platform Strategy
  • Communication Strategy
  • Customer Journey
  • Audience Segmentation
  • Influencer strategy
  • Media Strategy
  • Cross-channel integrations

MEASUREMENT

  • Reporting (weekly, monthly, quarterly, year-end)
  • Reporting Automation
  • Social dashboards
  • Cross-channel dashboards
  • Attribution
  • Viewability (Social)
  • Brand Lift
  • Post-buy research

CREATION

  • Concept development
  • Full service communication
  • Brand Identity
  • Activation / Experiential Marketing
  • Channel-appropriate content adaptation
  • Concepts
  • Graphic & Motion Design
  • Creation of production briefings + Shooting

INFLUENCERS

  • Identification of influencers
  • Creation and continuous maintenance of a higher-level influencer database
  • Project and Relationship Management with Influencers
  • Advocates: Development of smaller influencer projects
  • Ambassadors: Creation, planning and implementation of larger influencer campaigns
  • Analytics

MEDIA

  • Paid Social Strategy
  • eCommerce Strategy
  • eCommerce Audit
  • E-retailer marketing consulting
  • Audience Strategy
  • Media Planning
  • Campaign set up
  • Daily Optimisation
  • Reporting & Measurement
  • Real-Time Marketing Center (in-house agency)

CONVERSATION MANAGEMENT

  • Continuous monitoring of the channels
  • Answering of First Level User questions
  • Handling of Second Level questions/complaints and market queries
  • Definition of process together with UC to hand over / handle 2nd level questions/complaints and markets queries

SOCIAL INTELLIGENCE

  • Market Research
  • Competition Audit
  • Audience Profiling
  • Social Listening
  • Media Audit
  • Lead Analysis

PR & EVENTS

  • PR Strategy
  • Press Relations
  • PR Messaging
  • Stakeholder management
  • Crisis communication
  • Internal communication
  • PR Stunts
  • Event support and production

WHAT WE DO

STRATEGY

  • Competitive Analysis
  • Brand & Communication Strategy
  • Channel Strategy (360)
  • Platform Strategy
  • Communication Strategy
  • Customer Journey
  • Audience Segmentation
  • Influencer strategy
  • Media Strategy
  • Cross-channel integrations

MEASUREMENT

  • Reporting (weekly, monthly, quarterly, year-end)
  • Reporting Automation
  • Social dashboards
  • Cross-channel dashboards
  • Attribution
  • Viewability (Social)
  • Brand Lift
  • Post-buy research

CREATION

  • Concept development
  • Full service communication
  • Brand Identity
  • Activation / Experiential Marketing
  • Channel-appropriate content adaptation
  • Concepts
  • Graphic & Motion Design
  • Creation of production briefings + Shooting

INFLUENCERS

  • Identification of influencers
  • Creation and continuous maintenance of a higher-level influencer database
  • Project and Relationship Management with Influencers
  • Advocates: Development of smaller influencer projects
  • Ambassadors: Creation, planning and implementation of larger influencer campaigns
  • Analytics

MEDIA

  • Paid Social Strategy
  • eCommerce Strategy
  • eCommerce Audit
  • E-retailer marketing consulting
  • Audience Strategy
  • Media Planning
  • Campaign set up
  • Daily Optimisation
  • Reporting & Measurement
  • Real-Time Marketing Center (in-house agency)

CONVERSATION MANAGEMENT

  • Continuous monitoring of the channels
  • Answering of First Level User questions
  • Handling of Second Level questions/complaints and market queries
  • Definition of process together with UC to hand over / handle 2nd level questions/complaints and markets queries

SOCIAL INTELLIGENCE

  • Market Research
  • Competition Audit
  • Audience Profiling
  • Social Listening
  • Media Audit
  • Lead Analysis

PR & EVENTS

  • PR Strategy
  • Press Relations
  • PR Messaging
  • Stakeholder management
  • Crisis communication
  • Internal communication
  • PR Stunts
  • Event support and production

OUR MINDSET

Positive curiosity – We surround ourselves with people who are always hungry for more. Our endless curiosity paired with determination pushes us to constantly chase the new and the next. Always on the move, we challenge the status quo. We embrace the opportunity to rethink branding, communications and marketing.

 

Integration – We value people who are true collaborators and team players, people who share, teach and bring others together, people who run towards the fire and help one another. Leaning in is what we do across Ogilvy, seamlessly eliminating silo mentalities.

 

Agility – We come from two strong  founder cultures and we cherish our entrepreneurial roots. ‘Finding a way’ with limited resources is in our blood. We value rapid iteration and learning our way forward. We don’t do ponderous or procrastination.

 

Result–driven – Performance defines our actions and makes ROI part of our DNA. We think twice before spending our clients’ money. We simply don’t do waste. 

 

Social at heart  – We see the world ‘social first’. We live and breathe Social. We are the social evangelists at Ogilvy. We set the bar for Social.  

NEWS & VIEWS

NEWS & VIEWS

SOCIAL AT HEART​

CONTACT & JOBS

Ogilvy Social.Lab Belgium

 

+32 (0)2 545 65 00

brussels.reception@ogilvy.com

Kantersteen 47 Cantersteen

1000 Brussels

Belgium

 

Download our parking instructions.

Limited parking space available.

Please call us.

 

Get In Touch




Want To Work For Us?

We have openings.

To see them,  click here.

 
Paris

32-34 Rue Marbeuf
75008 Paris
France
leonard.dupray@social-lab.eu

London
Sea Containers House 18 Upper Ground London, SE1 9RQ, UK jai.kotecha@Ogilvy.com
Amsterdam

Amsteldijk 166
1079 LH Amsterdam
Netherlands
info.amsterdam@ogilvy.com

New-York

636 11th Avenue
New York, NY 10036
USA
michelle.zeltser@ogilvy.com

Singapore

71 Robinson Rd, #07-01
Singapore 068895
Singapore
nicolas.mendel@ogilvy.com

Dubai (MENA)

Al Atar Business Tower, 26th floor
Dubai International Financial Center
Sheikh Zayed Road, Dubai
United Arab Emirates
matthieu.vercruysse@social-lab.eu

Bucharest
Str. Alexandru Grigore, 86 Bucuresti Sector 1, 10624 Romania mathieu.gillain@social-lab.eu
Hong Kong

The Center
99 Queen’s Road Central
Hong Kong
nicolas.mendel@ogilvy.com

Cape Town

41 Sir Lowry Rd, Woodstock
8000 Cape Town
South Africa
christophe.chantraine@ogilvy.co.za

Germany

Rosenthaler Strasse 51
10178 Berlin
Germany
christian.rottmann@sociallab.com

Switzerland:

Binzmühlestrasse 170d
Postfach 6359
8050 Zürich
Switzerland
jonathan.schipper@ogilvy.com

Poland

Plac Konesera 8,
03-736 Warszawa
Polska
anna.lelonkiewicz@ogilvy.com

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