Campaign Manager (paid social)

Campaign Managers are responsible of the finalization and execution of the blueprint of a campaignon social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest).

Blueprint include campaign structure, bidding strategy, detailed versioning per segment, integration of A/B testing of artwork, copy or call to action and planning of the test to run.

Campaign Managers implement the campaign and manageaccurately the budget in a defined period of time. They amplify campaignsbetween selected distribution channels based on split defined in strategy.

  • They set up of the campaign on the PMD platform of choiceincluding: credit validation, media allocation, tracking performance and optimization, detailed planning of the campaign (week, day, hour, frequency) and tagging rules.
  • They implement a pool of unique targeting mixing:
    • Relevant targeting options offered by each platform
    • Ad-hoc targeting he designs,
    • Custom targeting based on tagging (website, app, mobile app,…) or database that the client owns
  • They execute quality check of the creative assets and when relevant manage the production and/orapproval of these assets.
  • They identify the variables that can be optimized and execute optimization.
  • They aggregate results and prepare weekly summary and key learnings.
  • They prepare/present campaign reporting including evolution of all KPIs like media spent, engagement, and granular analysis.
  • They prepare potential recommendations to Social Strategists based on the insights revealed through execution/optimization to re-adjust future plans.
  • They are the contact point for questions related to the campaign from client or other agencies involved in the weekly execution.


  • Hard Worker
  • They present a strong start-up and entrepreneurship mindset.
  • They have a analytic skills
  • They have an eye for innovation
  • They are social media enthusiast with an established understanding of the wider digital communications landscape
  • They are left and right brained: demonstrate creativity in data analysis and understanding.
  • They are curious and have a “test, learn and optimize” culture
  • They like to push the limit and break the silos.


The ideal candidate for Senior Campaign Managerwould have the following background:

  • 1-2years experience in social campaign management.
  • Understanding of social platforms ecosystems formats, targeting options, tracking tool, reporting interface.
  • Expert in optimization of ongoing social campaigns on Facebook and Twitter through PMD platforms. Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment. Candidate must have spreadsheet capabilities; can build detailed business reporting
  • Candidate must demonstrate: a proven track record of social campaign management that produced positive business results and a deep knowledge of business and social.
  • Previous experience in paid social agency
  • A good knowledge and control of paid ecosystem
  • Very good level of English (fluent is a +)
  • Very good knowledge (written and spoken) of the market native language(s)