Senior Social Media Strategist

We are currently looking for a motivated Senior Social Media Strategist, based in our HQ in Brussels.

Senior Strategists work on a specific portfolio of brands. Through a strong understanding of social platforms, they take an active role in all aspects of social projects—identifying brand’s issues, running competitive benchmark, forming recommendation, building campaigns architecture, drafting budget, defining the drivers of performance and the KPI’s framework.

Senior Strategists design social media strategies that combines the reach of social platforms, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.

They work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics. They maintains a strong relationship with the different platforms’ lead for his portfolio of brand. He activates the social media partner when required.

Responsibilities :

  • Global responsibility & coordination to key client’s management
  • Development & follow-up of long term Social Strategy (Content & Amplification) including – platforms, pillars, ideas, formats, segments, a/b tests
  • Ensure long term alignment with client’s communication strategy
  • Responsible for the integration of client’s corporate vision, values & initiatives in the social strategy & content
  • Coaching, follow-up and challenging allocated resources.
  • Manages his time and client portfolio with due diligence
  • Define KPIs and Dashboards
  • Responsible for implementing last advertising solutions in strategies
  • Client paid social team organization & budget management
  • Internal point of contact for complex advertising related requests
  • Responsible for client (or agency) planning and deliverables deadlines
  • Author POVs and white papers on various topics
  • Participate to event in the sector (conference, forum, task force,..)

Profile:

  • Able to train and manage a team
  • Business and entrepreneurship mindset
  • Easy speaker, comfortable and convincing in client meetings
  • Out of the box thinking for recommendations production
  • Organized and autonomous
  • Problem solver
  • Presentation design skills (keynote or ppt)
  • Hard and fast worker
  • Strong Analytic skills
  • Social media enthusiast with an established understanding of the wider digital communications landscape
  • Left and right brained: demonstrate creativity and understanding in data analysis.

Experience/Skills:

  • 4+ years’ experience in social campaign management / Previous experience in social oriented agency
  • Able to understand client’s need, drive its satisfaction while considering which resources can be allocated to it.
  • Strategically strong. Understands the client’s business and is able to connect business challenges and social strategy/tactics.
  • Ability to defend paid social competitive advantages against competitors or other media.
  • Passionate about quickly-evolving digital/social media environment with a strong POV to share externally (white papers, events, etc.) and internally.
  • Strong analytical skills. Understand how to smartly analyze and use the data to turn data into actionable insights.
  • Candidate must have experience leading a team of people and be able to coach them on a daily basis.
  • Candidate must be persuasive and know how to use adapted storytelling to convince a client or partner
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
  • Candidate must have experience collaborating closely with key decision influencers
  • Fluent or very good level of English
  • Very good knowledge (written and spoken) of the market native language(s)