Zelfmoordlijn – Would you answer this suicide call 2014

Given the high suicide rates in Belgium, Zelfmoordlijn 1813 (the Flemish suicide prevention hotline) urgently needed to recruit new volunteers. But answering a call from someone with suicidal thoughts is not something everybody feels comfortable with. Therefore, we performed an experiment that already pre-selects people. We put a Zelfmoordlijn branded phone in a public place, and let the phone ring. We filmed this experiment and launched the video 2 days before the World Suicide Prevention Day.

5600000 PR activity reach – 85% people watching the video untill the end – 90000 Views on YouTube – 400% Website traffic increase

The objective of Zelfmoordlijn was to recruit 250 candidates,
we got 450 people registered to become a candidate-volunteer.

According to Zelfmoordlijn, the quality of the candidates was very high.