Pernord Ricard – The return of the real gentleman by Chivas Regal 2014

Via an online tool you can test how much of a gentleman you are –or the man you have in mind. 50 men get to grips with the art of being a true gentleman during an exclusive workshop for which we teamed up with the best: Scabal and the School for Butlers & Hospitality. This social campaign with high talk value generated first class media visibility and attracted a crowd for the launch event. We even got #areyouagentleman trending on launch night.