Deutsche Bank Belgium – Better a Partner… 2017

After the repositioning of the bank in 2016 around the new brand promise ‘Invest in your life’ and a campaign that highlighted Deutsche Bank’s unique personal advisory expertise to help customers achieve their life projects, a new need announced itself early 2017.

Deutsche Bank realized that in the market context of exceptionally low interest rates on saving accounts, many more financial institutions had repositioned themselves as “investment experts”. This made it necessary for Deutsche Bank to communicate its services again as differentiating and strongly as possible.

We developed a campaign that was built around three strong USPs: its choice, open architecture and expertise. The experts at Deutsche Bank do nothing else than investing, as opposed to consultants at generalist banks who also sell loans, mortgages and insurances.

That’s why the assertive and ironic campaign of Deutsche Bank stresses the importance of good partners.